Which important component is included in the criteria for chapter success in BPA?

Participation in fundraising is a crucial component included in the criteria for chapter success in BPA because it directly relates to the financial viability and sustainability of the chapter. Fundraising activities not only provide necessary funds to support various programs, projects, and activities that the chapter may engage in, but they also foster teamwork and leadership skills among members. Additionally, successful fundraising efforts can enhance the chapter's visibility and reputation within the community, which can lead to more opportunities and resources.

While the other options may contribute to a chapter's overall activities or engagement, they do not specifically align with the fundamental measures of success that are often critical for the operational health and growth of a chapter. For example, increasing social media following can be beneficial for outreach but does not inherently ensure success in terms of resources or programmatic impact. Developing online curricula could enhance educational offerings but may not directly affect the chapter's financial standing. International partnerships can broaden perspectives and opportunities, yet they may not be essential for a chapter’s immediate success in terms of funding and resources.